Following trends, staying in front of the of basketball is any retailer's greatest challenge.
THE YOUNGEST BABY boomers are turning 53 in 2018. The oldest baby boomers started turning 65 back in 2011, and many of them have already retired. The aging of this massive generation born between 1946 and 1964 will have significant influence on buy-in trends for a loooong time to come!
We are 71 million strong. We are the "boys come home" babies, when all those GI's came home from World War II with a longing for a family, a one car garage and a chicken on the simmer. Let's look at the trends, in a nutshell...and the making of household names that served this juggernaut!
Gerber's Baby Food, Campbell's Soup, TV, the YOYO, the Hula Hoop, Buster Brown Shoes, Pogo Sticks, Drive In Theaters, Skate Boards, Suburbs, Malls the mini skirt...We drove the trends and....now....what are we looking for? Comfort-Style and A Great Walk...because we are still on the move!
Sneakers and Loafers have never been bigger. Ath-leisure is here to stay and like a leopard print, the trend is just reinventing itself every season. The shoes just get cooler, chicer, more functional as they slide right on your foot. Sweet Soles has something for every Boomer, GenExer and Millenial.
You know how important comfort has been for Sweet Soles, from our first forays into shoes in 2012. It all just keeps getting sweeter and sweeter. 5 great companies with a long history for great leather, suedes from Spain, Portugal, Italy and Israel collaborate with us to bring you the best of the best for a wide range of prices.
Because a Shoe Can Change a Girl's Life