Because a Shoe Can Change a Girl's Life
Sweet Soles is launching the much anticipated web site with a curated selection of sandals and shoes for the 2017 season. Every shoe has been hand picked for style, comfort and price range.
What I learned at Sweet Soles over the last 5 years, is that though Comfort may be king (queen) in women's shoes, as the fastest growing segment of the industry, Style still makes a girl's heart sing. No one wants a gorgeous pair of "torture chambers" that decorate the closet BUT no one wants to a shoe that screams..."I am ugly and ruining the look of your outfit!" This is a slippery slope.
I have had clients come into Sweet Soles, go down memory lane as they fondle a wedge that is too high for their lifestyle, sigh, and feel like they are ready to settle for less for the sake of comfort. That's no fun! Can a shoe be cute and comfortable? Absolutely!
The Athleisure Movement rules the day, with emphasis on an active lifestyle. There are about 40 million women in America, born between 1946 and 1964, who are on the move. These gals are working, traveling, hiking...in others words, they are on their feet! Gen-Exers, born between 1964 and 1984 number at about the same. These gals take the term career mom to a whole new place. In other words, there is a whole new, world of shoe love that lives between a stiletto and a sneaker...that's Sweet Soles.
As a small, family business, we are dedicated to that girl. If you are part of the Althleisure Movement, we want to keep you moving in comfort with attention to style.
Join us, register to get regular updates about what shoe is right for you.